• Powering Singapore Since 1982

    Press Release

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    Singapore, Singapore: Red Bull, Singapore’s leading Energy Drink, celebrates 35 years in Singapore with commemorative Limited Edition Casio G-SHOCK watch.

    Jirasak Samathivathanachai, Managing Director and founder of Allswell Trading states, “We are proud to say that Singapore is the first market to get a taste of Red Bull outside Thailand, and the starting point for the brand to grow globally. To celebrate our 35th year in Singapore, we’ve commissioned a limited edition Casio G-SHOCK timepiece that features a customized design and packaging to tell Red Bull’s story. As an appreciation to all our loyal supporters, we would like to offer them this opportunity to bring home a piece of history.”



    Little known, the term “Red Bull” was first coined for the Singapore market as a literal English translation of Kratingdaeng when first imported in 1982. The late creator and visionary behind the brand, Chaleo Yoovidhya, foresaw Singapore as a gateway to Asia and recruited Jirasak Samathivathanachai to help internationalise Red Bull while the rest, as they say, is history.



    To commemorate this special occasion in Singapore, Red Bull has custom-designed a Limited-Edition Casio G-SHOCK. Fans of Red Bull get a chance to win this exclusive timepiece with purchase of Red Bull Classic or Red Bull 25% Less Sugar. For the complete story on the humble beginnings of Red Bull and details on how to get their hands on this collector’s timepiece, head over to Red Bull Singapore’s website at: www.redbullsingapore.com or visit our Facebook page at: http://www.facebook.com/RedBullSingapore.